Whether you are a PR professional or you simply would like to know more about the intriguing world of public relations, reading a few public relations books on the topic will help you expand your horizons.
Here is a list of 10 public relations books you should read if you want to be inspired to build and enhance the image and the reputation of your own business, or to work for different entrepreneurs as a PR expert.
1. The PR Masterclass: How to Develop a Public Relations Strategy That Works by Alex Singleton
The author of this book is a former journalist who is now working as a PR trainer and consultant. In this practical book, PR professionals and small business owners will learn how to pitch newsworthy material and how to develop their own media strategy in order to achieve great results, no matter what their budget is.
2. Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke by Michael Levine
The author of this book is one of the best public relations counselors in the United States, and some of his most famous clients include Michael Jackson, David Bowie, and Prince.
Like many of the public relations books in this list, he offers precious resources to entrepreneurs and small business owners who don’t have an experienced publicist to help them get the media exposure they need.
3. The New Rules of Marketing and PR: How to Use Social Media & Viral Marketing to Reach Buyers Directly by David Meerman Scott
As you can expect simply from reading the title of this book, it presents the latest trends we need to follow if we want to successfully generate attention for our business or product in the digital world we are now living in.
The author also shows us how to share the right message to the right audience.
4. The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips
The author of this book is one of the best media trainers in the world. He presents us the different challenges a spokesperson can be faced with during a media interview, and explains how to navigate those challenges with confidence.
Like many public relations books, each chapter contains a valuable lesson.
5. Ongoing Crisis Communication: Planning, Managing and Responding by W. Timothy Coombs
A crisis can damage the reputation of a business, but it doesn’t have to. In this book, the author draws from his experience to explain his approach to crisis management.
Following these simple but effective guidelines will help us react properly to a PR emergency so we can reduce the threats we are facing.
6. Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich
The author of this book is seen as one of the best Facebook marketers in the world. He explains how marketers should focus on what they have to give.
Instead of focusing on what they want to get, and he shows us how to make the most of Facebook’s advertising tools.
7. When the Headline Is You: An Insider’s Guide to Handling the Media by Jeff Ansell with Jeffrey Leeson
The author of this book is an award-winning journalist and consultant who provides us with an insightful and practical guide to help us handle tricky encounters with the media.
The author teaches us how to properly answer to challenging questions so we can deliver a clear message.
8. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
In this book, the author explains the tipping point phenomenon: the magical moment where an idea crosses a threshold and starts spreading rapidly.
Entrepreneurs who have an important message to share with the world will understand why and how the tipping point happens, and will keep believing that even the smallest things can make a big difference.
9. Contagious: Why Things Catch On by Jonah Berger
The author of this book is a marketing professor who explains why certain ideas and products go viral, while others never will. He argues that advertising is not what makes something popular.
The author explains how word-of-mouth can become a powerful ally for people who want to boost awareness about their brand or products.
10. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
The author of this book is a marketing veteran who wants us to know that everyone who is trying to sell products or ideas has to become a good writer.
The words we choose to describe ourselves and our products matter, and they can make all the difference between success and failure. This book contains rules and lessons to help us create great and honest content.