Business development executives are professionals who can get hired by entrepreneurs and small business owners who need some help to achieve their vision. Their mission is to help businesses grow, and to make it possible for entrepreneurs to become leaders in their industry.
Whether you simply want to learn more about the work of business development executives, or you want to perfect your knowledge and become even better at what you do, you should add these ten best business development books to your reading list.
1. Influencer: The Power to Change Anything by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler
An influencer is someone who makes things happen, but this power comes with a lot of responsibilities. Whether you are a business development professional, an entrepreneur, or simply someone who wishes the world could be a better place, this book is for you.
This is one of the best business development books about influence and persuasion. It will teach you how to positively change your behaviour, and how to motivate others to change theirs as well.
2. The Art of Asking: Ask Better Questions, Get Better Answers by Terry J. Fadem
Asking the right questions can help us achieve the results we want to achieve. This book specializes in the field of business management consulting. It can teach you how to ask better questions to the people you work with or work for, so you can be in control of challenging situations.
From evaluating your current questioning skills to mastering the right body language, this is one of the best business development books that will provide you with valuable resources.
3. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
The author of this book strongly believes that the secret to success is to reach out to other people and build lasting relationships.
He explains how developing a network of colleagues, business partners and influencers will help you get what you want, and will allow you to help others get what they want as well.
4. Networking (52 Brilliant Ideas) by Nicolas King
The author of this book also believes that a strong network can help us turn our ideas and our plans into reality.
This is one of the best business development books that will show you how to make the most of your contacts. Improving your networking skills might be the first step towards achieving your goals and growing your business or the business of your client.
5. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
The author of this book, who is now the CEO of Zappos, a successful online retailer, tells us the story of his different business endeavours, and shares many lessons he has learned during his career.
This book shows us how focusing on the happiness of others is a good path to becoming happier, and more successful.
6. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
This book explains us that the failure of most startups is predictable, but can be prevented.
The author argues that creating a detailed business plan is not the answer, and that entrepreneurs and business development executives should focus on constantly adapting and adjusting to their changing vision and situations.
7. Primal Leadership: Unleashing the Power of Emotional Intelligence by Daniel Goleman, Richard Boyatzis and Annie McKee
This book shows us how emotional intelligence can help us become better leaders, and achieve success.
If you want to become a great business leader, this is an interesting read that will inspire you with practical advice and valuable resources.
8. Social Pollination: Escape the Hype of Social Media and Join the Companies Winning at It by Monica L. O’Brien
Even though businesses still need to have a website, their social media pages are now even more important than websites.
This book shows us how to make the most of social medias to grow our businesses, and how to create content our followers will be eager to share.
9. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services by Tom McMakin and Doug Fletcher
Improving sales is not the only focus of a business development executive, but it’s still an important one. This book teaches us how selling services is not the same as selling products, but it shows us how it can be done.
The authors explain how to develop a business, how to earn the trust of clients, and how to advertise services with honesty and positivity.
10. Business Development For Dummies by Anna Kennedy
If you don’t know much about business development, this book will be a very interesting read. The author will present you a clear model to show you how to maximize the growth of a small or medium-sized business.
You will learn the difference between business development and sales, how to align the development of your business with your customers lifecycle, and a lot more.